Measuring Sticks for Blogs: Do They Matter?

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Bloggers who are trying to build a business are always being measured by rankings and statistical calculations of different sorts. These numbers can provide a great deal of information, but should bloggers be concerned with them? If so, which ones?

Each blog has its own unique goals that can’t necessarily be tracked by any particular ranking system. These measures and rankings are useful, however, especially in a number of situations that we’ll look at later in this article.
As a blogger, what are your goals? Do you want to sell products, make money on advertisements, promote and sell yourself as an expert on the subject, or do you just want to use your blog as an outlet to share your thoughts and opinions?
You don’t necessarily need a top ranked blog to meet your goals. With that in mind, don’t let ranking systems overshadow your goals.